![]() A bright picture is important, not just for bragging rights, but to help the TV look its best in well-lit rooms as well as improving HDR performance. Until now, however, they've had a brightness disadvantage compared to non-OLED TVs, especially higher-end LCD and QLED models that use mini-LED backlights. OLED TVs, including new QD-OLED models that use quantum dots, have always delivered the best picture quality available. I honestly didn't see much difference between the two Sonys in the demo, but I'll reserve full judgment until I can test an A95K in CNET's own lab. That addresses an issue I noticed on 2022 QD-OLED TVs, including the A95K and the Samsung S95B, where their screens appeared grayer than most other high-end TVs under bright lights. The QD-OLED's anti-reflective screen has been improved to better handle lighting in the room, which should help its image pop even more. Sony also confirmed a tidbit I first learned from Samsung Display at CES. The Sony A95L QD-OLED TV, seen here in a 65-inch size, promises twice the brightness of the 2022 version. The A95L definitely looked brighter, and overall the image was as spectacular as I expected from a high-end OLED TV. ![]() ![]() I didn't get the chance to measure it, and Sony wouldn't quote a brightness specification in nits, but I did get to eyeball the two models side by side in Sony's demo space. Sony's reps told me the A95L is twice as bright as its predecessor, the A95K. I recently got the chance to check out the company's new televisions in person and, as I expected, the star of the show was the 2023 Sony QD-OLED model, the A95L. Sony typically unveils its new TVs at CES in January but this year it rolled out a car instead, leaving the big screens for March.
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